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BrandPost: The Easy Way to Put Public Wi-Fi in Your Store

from PC world 19 September indexed on 22 September 2017 4:01

In an increasingly connected and crowded retail marketplace, a public Wi-Fi network can serve as a much-needed competitive differentiator. It can make wait times seem shorter, keep customers around longer, and encourage visitors to connect with your company online, becoming advocates of your business. Wi-Fi is often integral to internal operations too, enabling seamless use of point-of-sale systems, employee devices, and administrative tools. Unfortunately, installing a reliable business network is a deceptively difficult task that many business owners feel ill-equipped to handle. They understandably fear the cyber security risks and lack of control they'll have if they offer a public network. Then there's the added potential for new problems and nagging complaints, like connectivity issues or slow wireless speeds. Not only can issues like these pull you away from operating your business, they can also reflect poorly on the company. To read this article in full or to leave a comment, please click here

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